Collaboration toward long-term association success

Published May 25, 2023

CONFERLI and EVENT DESIGN COLLECTIVE the Netherlands have partnered to share their knowledge and experience in support of the changing association market. Both organizations strive to improve and innovate association conferences through education, consultancy, and (design) tools that ensure long term success.

Conferli and Event Design Collective are passionate about strengthening associations in this fast-changing world. Conferli does this through its online conference matchmaking platform, which matches association conference organizers with cities, countries, and venues. The Event Design Collective are strategic event consultants that provide their trademarked methodology that provides language on how events create value for organizations and their stakeholders. Their collaboration adds value for associations as they provide solutions to improve strategic decisions and by doing so, create required changes over time.

“Right from our first meeting, it became clear that we were on the same level: associations have gold in their hands with their meetings. However, things really have to change if they want to thrive in the long term. The world is changing and so must conferences”, explains Nienke van der Malen, CEO and founder of Conferli.

‘Well-designed association congresses not only help the association thrive yet also help to fulfill required changes for its most important stakeholders now and in the long term. Conferences are an indispensable tool to create value for all and it is something we specialize in”, explains Ingrid Rip Director (Scientific) Associations of Event Design Collective The Netherlands.

The Conferli and Event Design Collective partnership will ensure that associations can meet the challenges of the future while also preserving the strong history of their memberships.

Depending on the association’s needs, various services can be made available for all associations that are looking for new paths to create value for their respective stakeholders through whitepapers, education (both live and online), support tools, and tailored consultancy. Both organizations are featured speakers at IMEX Frankfurt 2023.

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